With Business Catalyst’s CRM database building a customer database in the background, you can easily create targeted recipient lists and send personalized email marketing campaigns with just a few clicks.
Create an unlimited number of campaigns and send as many newsletters as you like. Extra emails cost less than 1 cent per newsletter.
You’re probably used to sending once-off campaigns, but with Business Catalyst you can do much more. Automate series of newsletters to send over a matter of days or months, based on the customers subscription date, or custom date such as their birthday.
Tap into Business Catalyst’s built-in CRM database to extract targeted marketing lists. Lists can be based on past orders, web form responses, forum membership and more. Create lists manually by individually adding customers, or importing lists from other applications via a simple spreadsheet format.
Choose from a range of professional email templates, and simply add content. Our simple wizard then takes you through the process of selecting a list and sending the campaign to your customer base.
In addition to open rates and click-through rates, Business Catalyst tracks the actions your customers take after they click through to your site, so you can effectively measure the real effectiveness of your email campaigns.