Scott Reynolds

Episode 50 of the BC Podcast – Beth Kahlich

 

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Scott Reynolds

Episode 48 of the BC Podcast – Neil Eisenberg

In this month’s interview Neil Eisenberg from Design Intervention Studio talks about the changes in web design and gives lots of valuable business insight.

Tune in for Episode 48 of the Business Catalyst podcast!

Listen to this month’s podcast:
Simply click the play button below to stream the podcast via your browser.

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Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Michael Sallander announces the BC App of the Month.
  • Neil talks about the changes in websites over the years.
  • Neil explains the difference between a web designer and someone who owns a web design business.

Neil Eisenberg talks about the changes in web design and gives lots of valuable business insight, but my biggest take away is his explanation of the difference between a web designer and someone who owns a web design business.

During the interview Neil discusses how someone who builds websites, but doesn’t keep the relationship going doesn’t have a web design business.

“The business has no value if it has no customers.”

It’s the life-time value of the customer that matters. Having even ten or twenty clients working with you, creates a lot of value. A customer isn’t someone who you did business with once. As Neil says, “A customer is someone who has a long-time relationship with you.”

To learn more, listen to the entire interview.

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Scott Reynolds

Episode 47 of the BC Podcast – Jayne Burgess

In this month’s interview Jayne Burgess from Flirt Group explains why it’s important to go out and see your clients in-person. She also discusses the advantages of being flexible, and making life easier for everyone involved in a project.

Tune in for Episode 47 of the Business Catalyst podcast!

Listen to this month’s podcast:
Simply click the play button below to stream the podcast via your browser.

player

Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Michael Sallander announces the BC App of the Month
  • Jayne explains why it’s important to meet clients in person
  • Jayne discusses how she makes life easier for those around her

Two of the biggest take-aways from my interview with Jayne is how she goes out of her way to make a personal connection with her clients, and also tries to make life easier for the people around her.

Get out the door.
When possible, do site-visits. Meeting your clients in person will help build a personal relationship. Many of your competitors do everything online and communicate only through email. If you take the time to see your clients, you will have a huge advantage over virtual companies. You will stand out.

Also, seeing your client’s work environment will also give you a better understanding of how their business operates. Understanding the “big picture” will allow you to solve their overall business problems, not just quote on a website.

Make it easy.
Jayne figures out how to make the workflows as simple as possible for her developers and her clients.
For example, Jayne won’t make her clients log in to a project management tool if their normal workflow is email. She makes her client’s workflow easier and then adapts to get the information into the Flirt Group’s internal workflow.

To learn more, listen to the entire interview.

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Scott Reynolds

Episode 46 of the BC Podcast – Dave Haggblad

In this month’s podcast, Dave Haggblad from Digital Ink Multimedia shares how he uses WHOSAYDO to make his clients' sites more successful.

Tune in for Episode 46 of the Business Catalyst podcast!

Listen to this month’s podcast:
Simply click the play button below to stream the podcast via your browser.

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Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Michael Sallander announces the BC App of the Month
  • Dave walks through Digital Ink Multimedia’s process
  • Dave explains the value of WHOSAYDO

In this month’s interview Dave explains the three questions he asks before starting a project. He calls this process WHOSAYDO.

Who are you trying to talk to?
"When you talk to everybody you are talking to nobody"
Build a profile of your ideal customer. Be very specific. It should really feel like you’re talking to one person. Don’t worry, the rest of your clients will still hear the message, but your target clients, the ones you love to work with, will feel like your speaking just to them and that’s very powerful.

What are you trying to say to them?
"You can't have a website that says 50 things. No one will hear it."
What is your primary message? What is your secondary message? Everything you do with design and content should support the primary or secondary message.

What do you want them to do?
Make it clear how to take an action. Don't leave your visitor at the bottom of the page. After consuming your carefully crafted content, don’t leave your prospect not knowing what to do next. Don’t assume they will know how to contact you, sign up for your newsletter/course, or buy what you’re selling. Make it really clear what the next step is.

To learn more, listen to the entire interview.

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Scott Reynolds

Episode 45 of the BC Podcast - Megan Taylor

In this month’s podcast, Megan Taylor from Kapow Interactive walks us through a typical web project from start to finish.

Tune in for Episode 45 of the Business Catalyst podcast!

Listen to this month’s podcast:
Simply click the play button below to stream the podcast via your browser.

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Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Michael Sallander’s big announcement
  • Megan walks through Kapow Interactive’s process
  • Megan shares what she wishes she knew when starting out

Important Takeaways:

Don’t forget about offline marketing.
It makes sense that a web professional would market themselves online. And, in many cases this is a good strategy, but don’t forget about marketing yourself offline. Megan works closely with her local Chamber of Commerce, wraps her car with her company information, and even advertises in the local newspaper. Every area is different so experiment with your marketing, but don’t forget about traditional marketing.

Say no to work, but keep in touch.
It’s smart not to spend too much time with clients who aren’t ready to invest in their online business. This is why Megan says “no” to some work. However, she keeps track of these potential clients. When work is slow, these contacts can be valuable leads. Many of these contacts could now be in a better position to pay for online services.

Work on your business.
If you start a website-building business, you probably already know something about building websites. Put some time into learning the business. Educating yourself in sales, marketing, and accounting will help you build a successful business.

To learn more, listen to Megan’s entire interview.

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Scott Reynolds

Episode 43 of the BC Podcast - Kristen Lindsey

In this month’s podcast, Kristen Lindsey from Apokrisis speaks to me about her successful sales techniques.

Tune in for Episode 43 of the Business Catalyst podcast!

Listen to this month’s podcast:

Simply click the play button below to stream the podcast via your browser.

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Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Congratulations to the BC App of the Month developers and prize winner
  • Interview with Kristen about her sales techniques
  • Business Catalyst Quiz Question

Be A Business Partner

“We are not just orders takers for a site, we want to have their solution to be integrated in their overall business goals.”
Speaking with Kristen, I am reminded how important it is to be seen as a business partner, not an order-taker. It takes building trust and setting expectations early on, but it makes for a more valuable relationship.

“Business first, then marketing”
Kristen uses the business goals established in the proposal process to create a monthly dashboard showing progress towards those business goals and return on investment. This not only keeps communications open, but also allows for opportunities to help clients move towards those goals. Being a business partner makes you extremely valuable and of course leads to more work.

“It’s the businesses that really try to integrate their website into their overall business that have the most success.”
It’s our job to explain why this is true. Kristen, and the rest of Apokrisis have obviously have done a great job proving that the work they do is a great return on investment.

Resources mentioned in podcast:

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Scott Reynolds

Episode 42 of the BC Podcast - Stephanie Campanella

My podcast strategy is to interview various Business Catalyst Partners who are willing to share their experiences with specific areas of their business. Marketing is a great place to start. After having a few conversations with Stephanie I knew she would be the perfect Business Catalyst Partner to interview about the subject.

In this month’s podcast, Dave Haggblad and I start out by discussing the January 2015 system update, including date filters, partner-to-partner site transfers, and web app improvements.

Then, Stephanie Campanella from Summit Web Design and Tradies Get Online speaks to me about the advantages of Niche Marketing.

Tune in for Episode 42 of the Business Catalyst podcast!

Listen to this month’s podcast:
Simply click the play button below to stream the podcast via your browser. player

Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Scott and Dave Haggblad talk about recent system update
  • Interview with Stephanie about Niche Marketing
  • Business Catalyst Quiz Question

It’s amazing what you can learn when you simply ask (and listen). Stephanie had a lot to share about Niche Marketing. Here are my favorite quotes from the interview:

It won't shrink the business, it will make it bigger” The idea of limiting your customers to a specific type may seem counter-intuitive, but Stephanie makes some powerful arguments on why it can grow your business.

There are a hundred different electricians and they have different strengths.

It’s important to realize that even in Niche Marketing customers can be similar but they not the same. Knowing your industry saves a significant amount to time on research, but you still need to know your client’s business goals and their strengths. And, as Stephanie points out in the interview, making a deep dive into your customer’s business allows for better long tail keywords.

Stephanie uses as much Business Catalyst for her own company as she can, including the entire CRM. She also uses the built-in reporting tool to make intelligent decisions in her marketing, like when to schedule email campaigns.

It’s really about picking the right time to send it to the right audience. And, and the more niche you are the stronger connection to your audience you get, therefore the better data you get."

According to Stephanie, another reason to use Business Catalyst in your own company is that it shows that she's committed to the platform, even for her own site. There's nothing more important than your clients knowing they can trust you.

It was a blast interviewing Stephanie, and I can't wait for my next interview.

Scott B Reynolds

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Brent Weaver

Episode 41 of the BC Podcast - Scott Reynolds

After a year of hosting the BC Podcast, it’s time that I pass the torch. After talking it over with Adobe, we agreed that Scott Reynolds would be the perfect replacement.

On this month’s podcast, Scott and I talk about Adobe MAX, what got Scott into BC, and what he is already doing with BC.Next.

Tune in for Episode 41 of the Business Catalyst podcast!

Listen to this month’s podcast:
Simply click the play button below to stream the podcast via your browser.

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Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Scott and Brent talk about Adobe MAX
  • Interview with Scott about what he did before BC
  • What BC.Next can do right now

I truly enjoyed hosting the Podcast over the last year. Thanks to everyone that helped to make this happen - Adobe, my guests, production help, and of course… you, our listeners. If Scott’s history with the BC community is any gauge, I know Scott will do great things with the Official BC Podcast.

If you would like to reach out and get in touch with me, feel free to drop me a line at brent@bcgurus.com. This is not goodbye, but see you later.

Until then,
Brent Weaver

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Brent Weaver

Episode 40 of the BC Podcast - Interview with Alexandru Costin

 

With the upcoming BC.Next release, many questions are arising. What exactly does this update entail? What's the release schedule? What's next? Listen in as these questions and more are answered straight from Adobe's Senior Director of Business Catalyst, Alexandru Costin.

On this month's podcast Brent and I interview Adobe's Senior Director of Business Catalyst, Alexandru Costin on the upcoming BC.Next release, as well as what to expect at Adobe MAX 2014.

Listen in for your chance to win a BC Gurus template credit, valued at $149!

Listen to this month’s podcast: Simply click the play button below to stream the podcast via your browser.

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Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Brent and Adam interview Adobe's Senior Director of Business Catalyst, Alexandru Costin on upcoming BC.Next release and Adobe MAX 2014.

Join the Podcast!

Do you have something you want to announce to the BC community? We'd love to hear about it (adam@bcgurus.com).

See you next month!
Adam Ladrach

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We’ve expanded our team at uGurus with the goal of continuing to deliver excellent products at BCGurus.com and BCAppStore. The newest edition to our team, Adam Ladrach, will be spearheading our expanded work in the Business Catalyst market.

On this month’s podcast, Adam and I talk about what brought him to BC, where he sees the biggest opportunity, and we also talk about what he enjoys to do in his spare time.

In addition, I reveal the two new Business Catalyst sessions at Adobe MAX coming up this fall:

Don’t forget that this month, Pretty Stock Viewer is the featured app over at BCAppStore.com.

Tune in for Episode 39 of the Business Catalyst podcast!

Listen to this month’s podcast:
Simply click the play button below to stream the podcast via your browser.

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Alternatively, you can download the podcast in .mp3 format for offline listening.

In this episode:

  • Brent announces the official Business Catalyst MAX sessions
  • Interviews the new uGurus BC Manager Adam Ladrach

Join the Podcast!

Do you have something you want to announce to the BC community? I want to hear about it (brent@bcgurus.com).

Until next time,
Brent Weaver

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